Hazard: Choking


Recall Date: 2007-05-17
 3824 – 07551

Product Name:
Bookspan Recalls Discovery Bunny Books Due to Choking Hazard
Recall Alert
U.S. Consumer Product Safety Commission
Office of Information and Public Affairs Washington, DC 20207
May 17, 2007
Alert #07-551
Bookspan Recalls Discovery Bunny Books Due to Choking Hazard
The following product safety recall was voluntarily conducted by the firm in cooperation with the CPSC. Consumers should stop using recalled products immediately unless otherwise instructed. It is illegal to resell or attempt to resell a recalled consumer product.
Name of Product: Discovery Bunny Books
Units: About 16,000
Distributor: Bookspan, of Garden City, N.Y.
Importer: SoftPlay Inc., of Chicago, Ill.
Manufacturer: Animal Magic Ltd., of Hong Kong
Hazard: The seam on the bunny’s left hind leg can open exposing a plastic squeaker toy contained inside a cloth bag, posing a choking hazard to young children.
Incidents/Injuries: Bookspan has received one report of a 4-month-old infant who began to choke on the plastic squeaker. The parent noticed the infant beginning to choke and cleared the squeaker from his throat.
Description: This recall involves Discovery Bunny yellow cloth books. The mid-section of the yellow and white plush stuffed bunny opens to a six-page cloth book. The plush bunny has black & white checkered ears and feet. The “SoftPlay” logo is printed on a tag sewn into the bunny toy.
Sold through: Bookspan mail-order catalogues and www.bookspan.com (to book club members only) from February 2006 through March 2007 for about $8 and $16.
Manufactured in: China
Remedy: Consumers should immediately take the recalled bunny books from children and either discard it or return it to Bookspan. Consumers will receive a full credit on their book club account. Bookspan has directly notified purchasers of the product recall by mail.
Consumer Contact: For additional information, call Bookspan at (888) 793-6514 between 8 a.m. and 8 p.m. ET Monday through Friday or visit the firm’s Web site at www.bookspan.com
Media Contact: Paula Batson, at (212) 930-4531 or paula.batson@bmgch.com

Consumer Contact:


U. S. Consumer Product Safety Commission

Office of Communications
Washington, D.C.
CPSC Recall Hotline: (800) 638-2772
CPSC Media Contact: (301) 504-7908
The U.S. Consumer Product Safety Commission (CPSC) is still interested in receiving incident or injury reports that are either directly related to this product recall or involve a different hazard with the same product. Please tell us about your experience with the product on SaferProducts.gov

CPSC is charged with protecting the public from unreasonable risks of injury or death associated with the use of the thousands of consumer products under the agency’s jurisdiction. Deaths, injuries, and property damage from consumer product incidents cost the nation more than $900 billion annually. CPSC is committed to protecting consumers and families from products that pose a fire, electrical, chemical, or mechanical hazard. CPSC’s work to ensure the safety of consumer products – such as toys, cribs, power tools, cigarette lighters, and household chemicals –contributed to a decline in the rate of deaths and injuries associated with consumer products over the past 30 years.Under federal law, it is illegal to attempt to sell or resell this or any other recalled product.

To report a dangerous product or a product-related injury,go online to: SaferProducts.gov, call CPSC’s Hotline at (800) 638-2772 or teletypewriter at(301) 595-7054 for the hearing and speech impaired.Consumers can obtain this news release and product safety information at www.cpsc.gov. To join a free e-mail subscription list, please go to www.cpsc.gov/cpsclist.aspx.


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